.Akshali Shah, Executive Director, Parag Milk FoodsNew Delhi: Parag Dairy Foods has expanded its own whey healthy protein product line under the Avvatar company, with a focus on personalization of the items for the consumers as aspect of its own new advertising tactic, Akshali Shah, executive director at Parag Dairy Foods claimed in a conversation along with ETRetail.With this development and also requirements of the type expanding at a 30-35 per-cent CAGR, it targets to achieve a 20-25 percent market share in this category by 2027-28. The company has actually already set up its whey protein manufacturing center in Pune, Maharashtra which offers it a competitive edge as well as strengthens its own market position, Shah shared.The provider has actually spent around Rs 300 crore in establishing as well as broadening its whey healthy protein production capability.The whey protein classification, which presently contributes 7 per-cent to Parag's total revenue, is actually expected to support 15 per-cent in the following 3-4 years. Currently, about one-third of the company's whey protein purchases stem from ecommerce platforms, offering it a nationwide reach.To cater to the youth as well as gym-goers and further profit from the expanding demand, Parag Dairy Foods prepares to disperse its items with present day business outlets, concentrated whey healthy protein outlets, as well as online stations, ensuring omnichannel availability.This aggressive development target is also backed by the provider's influencer-driven advertising campaigns and also its strong distribution network, which includes over 35 depots and a strong visibility in both conventional and electronic retail.As every the company's Q1 FY25 regulative update, the organization has a network of ~ 6200 reps and 682 super stores. It additionally has a visibility in 4.6 lakh retail contact aspects and also strives to reach 13-15 lakh touch aspects through 2027E.
Released On Sep 30, 2024 at 09:52 AM IST.
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